Welcome to the wonderful world where technology meets the customer experience! But hold your horses, my friend, because it takes more than just fancy gadgets to make it work. We need the power trio of people, processes, and governance to ensure that technology dances to the right tune. Without proper guidelines, we risk creating a chaotic patchwork that confuses everyone and hampers our ability to scale. Fear not, for the marketing operations department is here to save the day! Let’s dive into the four big objectives they need to remember while developing processes and governance for your marketing department.
Continue reading Unleashing the Marketing Maestro: Mastering Processes and Governance